USD 140 million Alabama beach convention hotel can bring millions to meetings industry after opening

Thursday, September 12, 2024

The much-anticipated “topping out” ceremony for Gulf Shores’ new Embassy Suites hotel was postponed Thursday due to Hurricane Francine, which made landfall along the Louisiana coast on Wednesday afternoon. The hotel, a $140 million convention center project, is the latest development to face delays after a series of challenges since it was approved by Gulf Shores city leaders in 2018.

Originally estimated to cost $85 million, the project has seen a significant increase in expenses, now reaching $140 million. Despite these hurdles, the development team was scheduled to celebrate a major construction milestone on Thursday, marking the structural completion of the Embassy Suites by Hilton. However, Mother Nature had other plans, forcing the event to be postponed.

Hurricane Francine, which brought heavy rains and winds to the Gulf Coast, has added to the difficulties the project has encountered over the years. Supply chain issues, fluctuating material costs, and labor shortages have contributed to delays, but the storm now presents yet another obstacle.

The Embassy Suites hotel, when completed, is expected to provide a significant boost to Gulf Shores’ tourism and hospitality industry, offering a convention center, 229 rooms, and modern amenities to attract both leisure and business travelers. The hotel’s prominent beachfront location will make it a key attraction for visitors to the region.

Despite the latest setback, developers remain optimistic that the hotel will be completed and ready for its grand opening in the near future. As Gulf Shores continues to grow as a tourist destination, the Embassy Suites project is seen as a major step in enhancing the city’s infrastructure and appeal.